Haru J. S. Jang is an Industrial designer & UX design researcher with a MSc degree in Industrial Product Design. As a designer, she wears many hats when it comes to researching, designing, and engineering solutions. With seven years of work experience in rapid prototyping, visual content, and brand design strategy, she is passionate about front end evidence-based processes such as user-driven research and usability field testing.
As industrial design legend Massimo Vignelli once said, “If you can design one thing, you can design everything.” Whether it's designing for jewelry, healthcare, furniture, or digital products, Haru has found that to be especially true. Design is a problem-solving process, in which the final deliverable changes but the research discipline remains the same.
In addition to that principal ethos, there's nothing more rewarding than sharing aha! moments with her team, as they work together to collect valuable insights from users while creating products with user needs in mind. After all, users are never numbers with fixed values but individuals with valuable experiences. At the core of it, Haru believes in bringing inclusive, user-friendly products to market that improve experience, safety, and quality of life.