Lobster Hunt

This competitive market research project led the team to develop a shopping app for Trader Joe's. By gamifying the    shopping experience,  customers can have fun  while they shop and score discounts. Kids can help parents shop by searching for wanted characters - then trading bounties or virtual lobsters with Trader Joe for special discounts or prizes.
There's also an opportunity here to understand Trader Joe's foot traffic and  customer experience, allowing for future improvements to the Trader Joe's shopping experience.
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​Happy hunting!